Products
The company's products expanded to include malts and milkshakes in 1949, banana splits in 1951, Dilly Bars in 1955, Mr. Misty slush treats in 1961 (later renamed Misty Slush, then again to Arctic Rush), and a range of hamburgers and other cooked foods under the Brazier banner in 1958. In 1967 the Peanut Buster Parfait, consisting of peanuts, hot fudge, and vanilla soft serve, was introduced. Other items include sundaes and the blended coffee drink, the MooLatte, controversial because of its resemblance to the racial descriptor Mulatto.
Dairy Queen's one hundred (as of 1997) Japanese stores offered hamburgers, but competition from McDonald's made the chain switch to pita sandwiches.
The majority of Dairy Queen locations serve Coca-Cola products, but unlike most other restaurants such contracts are not mandated onto the franchisee, and as a result some locations serve Pepsi products instead. Subway (until 2003), Arby's (until 2006), IHOP (until 2012) and Applebee's (until 2012) also allowed such leniency on beverage choice before signing exclusive soft drink deals with Coca-Cola and Pepsi, respectively, making Dairy Queen the last major restaurant chain without an exclusive soft drink contract.
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