Daimler Motor Company - Tata, Jaguar, Daimler 2007

Tata, Jaguar, Daimler 2007

At the end of 2007, the formal announcement was delayed until 25 March 2008, it became generally known that India's Tata Group had completed arrangements to purchase Jaguar and Daimler.

In July 2008 Tata Group, the current owners of Jaguar and Daimler, announced they were considering transforming Daimler into "a super-luxury marque to compete directly with Bentley and Rolls-Royce". Until the early 1950s it was often said "the aristocracy buy Daimlers, the nouveau riche buy Rolls-Royce".