Jaguar's Brief Artificial Independence 1984
If Jaguar was not to follow Daimler into becoming just another once iconic brand it needed immense amounts of capital to develop new models and build and equip new factories. This was beyond the ability of the BMH—now British Leyland—Group. It was decided to market the Jaguar business by first obtaining a separate London Stock Exchange listing to fix a price then ensuring any successful bid for all the listed shares in the whole business would be from a bidder with, or with access to, the necessary capital. That bidder proved to be Ford.
1984 produced a record group output of 36,856 cars but less than 5% were badged Daimler. Two years later Daimler's share had reached 11.5%—in fact almost 23% if the Vanden Plas for USA is included.
Read more about this topic: Daimler Motor Company
Famous quotes containing the words artificial and/or independence:
“Look not too long in the face of the fire, O man! Never dream with thy hand on the helm! Turn not they back to the compass; accept the first hint of the hitching tiller; believe not the artificial fire, when its redness makes all things look ghastly.”
—Herman Melville (1819–1891)
“To drive men from independence to live on alms, is itself great cruelty.”
—Edmund Burke (1729–1797)