Daimler Motor Company - Ford, Jaguar, Daimler 1989

Ford, Jaguar, Daimler 1989

In 1989 the Ford Motor Company paid £1.6 billion to buy Jaguar and with it the right to use the Daimler name. In 1992, Daimler (Ford) stopped production of the DS420 Limousine, the only model that was a little more than just a re-badged Jaguar. In 1996 Jaguar Cars produced a "Daimler Century" model to celebrate 100 years of motoring.

The name Daimler continued to be used to determine top-line XJ Jaguars in every country except the USA, where the top XJ is known as the "XJ Vanden Plas" — Jaguar may have feared that the American market would confuse Jaguar Daimler with Daimler AG. Marketing of the Daimler name in USA had ceased in 1967.