Market Positioning
- Daimler Majestic: £2495
- Jaguar Mark IX: £1995
The two cars had similar specifications but the Daimler was narrower and had a smaller frontal area with the quality of finish —and variety of all finishes— mass production cannot easily provide. Jaguar horsepower figures were deliberately quoted on a US standard and thus inflated a good deal.
Daimler's customers saw Jaguars as cars for 'Cops and Robbers' and disliked their hint of cut-price luxury and rapid deterioration. Jaguar buyers may have regarded these if not all Daimlers as not just staid but super-stuffy.
In the 1980s Jaguar's prices and quality were firmly raised.
The Sportsman variant by Mulliners of Birmingham provided a body shape for the Daimler with hindquarters like the Jaguar.
Read more about this topic: Daimler Majestic
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