Popular Culture
From 1996 to 2006, a 60-foot (18 m) Nissin Cup Noodle sign was installed in Times Square, New York City. It was located prominently near the top of the One Times Square building, the location of the Times Square Ball drop on New Year's Eve. The sign was the most recent example in a tradition of steaming signs in Times Square, which started with an A&P 8 O'Clock Coffee cup in 1933.
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