Creep (Radiohead Song) - Release and Reception

Release and Reception

Despite initial reluctance, staff at EMI ultimately grew enthusiastic about "Creep", and the label decided to issue it as a single. "Creep" met with little success in the UK when it was first released in September 1992. Radio 1 found the song "too depressing" and refrained from playing the song. "Creep" reached number 78 on the UK Singles Chart, selling only 6,000 copies. The band soon moved onto a second single, "Anyone Can Play Guitar", to promote the album Pablo Honey, and released a non-album single, "Pop Is Dead".

Towards the end of 1992, DJ Yoav Kutner played "Creep" incessantly on the Israeli radio. He had been introduced to the song by a local representative of EMI. The song soon became a national hit. Radiohead quickly set up tour dates in the country to capitalise on the success. "Creep" had similar success in New Zealand, Spain, and Scandinavian countries. Around the same time, the San Francisco, California radio station KITS added the song to its playlist; and soon other radio stations along the American west coast followed suit. A censored version of the song was made available to radio stations, and by the second half of 1993, the song had become a hit nationwide. By the time Radiohead went to the United States, they were surprised by the success of the song. Yorke told Melody Maker in 1993 that many journalists misunderstood the song, asking him if it was a "joke".

Radiohead initially did not want to reissue "Creep" in the United Kingdom, but eventually relented. Bassist Colin Greenwood said that "after doing so well in America, there was this tremendous pressure from radio people, the press, the record company, even our fans, to put it out". The 1993 reissue reached number seven on the UK Singles Chart. The release was bolstered by a September 1993 Top of the Pops performance, which drew criticism from the music press and fellow artists: Oasis guitarist Noel Gallagher opined that Radiohead were willing to appear on the show and alter the lyrics to reflect the clean edit of the song "because it made them more money". In December 2007, the song was ranked at #31 on "VH1's 100 Greatest Songs of the 90's". In June 2008, "Creep" reentered the UK Singles Chart at number 37 after its inclusion on the compilation album Radiohead: The Best Of.

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