Sony Years
After selling to Sony, Creation had signed Oasis, whose Definitely Maybe LP became a huge critical and commercial success. The band went on to epitomize the cultural Britpop movement of the mid-90s. The success of Oasis was unprecedented for an act on an independent label. Their second album, (What's the Story) Morning Glory? became the biggest selling British album of the decade.
In the 1990s, Creation launched the subsidiary, Rev-Ola Records, which was formed by Joe Foster. Rev-Ola is now a part of the PoppyDisc group of labels.
The revitalised Labour Party took note of McGee's accomplishments with Creation. They got McGee to spearhead a media campaign prior to the 1997 General Election in order to appeal to Britain's youth culture. He was largely responsible for changing government legislation in relation to musicians being able to go on the New Deal which gave musicians three years to develop and be funded by the government instead of having to take other jobs to survive.
Omnibus went on to make a documentary on McGee and Creation in 1998 for BBC One. Creation Records was awarded 'Independent Label of the Year' every year between 1995 and 1998 by Music Week, and McGee was awarded by the NME 'Godlike Genius' award in February 1995.
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