Cowboys Stadium - Concessions and Merchandising

Concessions and Merchandising

On October 20, 2008, Cowboys owner Jones and then New York Yankees owner George Steinbrenner announced a joint business venture called Legends Hospitality Management LLC which would operate the concessions and merchandising sales at the new Cowboys stadium in Arlington, Texas, and at the new Yankee Stadium in the Bronx, New York, along with the stadiums of the Yankees' minor league affiliates. Former Pizza Hut President Michael Rawlings will run the company from its new headquarters in Newark, New Jersey. The company was also backed by Wall Street investment firm Goldman Sachs and Dallas private equity firm CIC Partners LP.

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