Corporate colours, (or company colours), which are one of the most instantly recognizable elements of a corporate visual identity and promote a strong non-verbal message on the company's behalf. Examples of corporate colours:
- Red for Coca-Cola
- Blue for IBM, nicknamed "Big Blue"
- Brown for UPS, "What can Brown do for you"
- Light Teal for Korean Air
Read more about this topic: Corporate Identity
Famous quotes containing the words corporate and/or colours:
“The generation of women before us who rushed to fill the corporate ranks altered our expectations of what working motherhood could be, tempered our ambition, and exploded the supermom myth many of us held dear.”
—Melinda M. Marshall (20th century)
“Your wits can’t thicken in that soft moist air, on those white springy roads, in those misty rushes and brown bogs, on those hillsides of granite rocks and magenta heather. You’ve no such colours in the sky, no such lure in the distances, no such sadness in the evenings. Oh the dreaming! the dreaming! the torturing, heart-scalding, never satisfying dreaming, dreaming, dreaming, dreaming!”
—George Bernard Shaw (1856–1950)