Corporate colours, (or company colours), which are one of the most instantly recognizable elements of a corporate visual identity and promote a strong non-verbal message on the company's behalf. Examples of corporate colours:
- Red for Coca-Cola
- Blue for IBM, nicknamed "Big Blue"
- Brown for UPS, "What can Brown do for you"
- Light Teal for Korean Air
Read more about this topic: Corporate Identity
Famous quotes containing the words corporate and/or colours:
“Power, in Case’s world, meant corporate power. The zaibatsus, the multinationals ..., had ... attained a kind of immortality. You couldn’t kill a zaibatsu by assassinating a dozen key executives; there were others waiting to step up the ladder; assume the vacated position, access the vast banks of corporate memory.”
—William Gibson (b. 1948)
“Your wits can’t thicken in that soft moist air, on those white springy roads, in those misty rushes and brown bogs, on those hillsides of granite rocks and magenta heather. You’ve no such colours in the sky, no such lure in the distances, no such sadness in the evenings. Oh the dreaming! the dreaming! the torturing, heart-scalding, never satisfying dreaming, dreaming, dreaming, dreaming!”
—George Bernard Shaw (1856–1950)