Content-control Software - Content Labeling

Content Labeling

Content labeling may be considered another form of content-control software. In 1994, the Internet Content Rating Association (ICRA) — now part of the Family Online Safety Institute — developed a content rating system for online content providers. Using an online questionnaire a webmaster describes the nature of his web content. A small file is generated that contains a condensed, computer readable digest of this description that can then be used by content filtering software to block or allow that site.

ICRA labels come in a variety of formats. These include the World Wide Web Consortium's Resource Description Framework (RDF) as well as Platform for Internet Content Selection (PICS) labels used by Microsoft's Internet Explorer Content Advisor.

ICRA labels are an example of self-labeling. Similarly, in 2006 the Association of Sites Advocating Child Protection (ASACP) initiated the Restricted to Adults self-labeling initiative. ASACP members were concerned that various forms of legislation being proposed in the United States were going to have the effect of forcing adult companies to label their content. The RTA label, unlike ICRA labels, does not require a webmaster to fill out a questionnaire or sign up to use. Like ICRA the RTA label is free. Both labels are recognized by a wide variety of content-control software.

The Voluntary Content Rating (VCR) system was devised by Solid Oak Software for their CYBERsitter filtering software, as an alternative to the PICS system, which some critics deemed too complex. It employs HTML metadata tags embedded within web page documents to specify the type of content contained in the document. Only two levels are specified, mature and adult, making the specification extremely simple.

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