Consumer education is the preparation of an individual through skills, concepts and understanding that are required for everyday living to achieve maximum satisfaction and utilization of his resources. It is defined as education given to the consumer about various consumer goods and services, covering price, what the consumer can expect, standard trade practice, etc.
It is part of the formal school curriculum in many places and incorporates knowledge from many disciplines, including but not limited to.
- Economics
- Game theory
- Information theory
- Law
- Mathematics
- Psychology
One magazine devoted to providing consumers with accurate reviews of products is Consumer Reports, not to be confused with Consumers Digest.
- 6 Consumer Rights
In order to safeguard consumer interest, six consumer rights were initially envisioned by consumer rights activists of the West, namely:
- Right to Safety
- Right to Information
- Right to Choice
- Right to be Heard
- Right to Redress
- Right to consumer education
- Advantages of consumer education
- Feedback for the business
- Producers and sellers will not take consumers for granted
- Government response
- Consumer - Producer interaction
Consumer education involves three parties:
- Business
- Consumers
- Government
Read more about Consumer Education: People, Consumer Education Issues
Famous quotes containing the words consumer and/or education:
“The misery of the middle-aged woman is a grey and hopeless thing, born of having nothing to live for, of disappointment and resentment at having been gypped by consumer society, and surviving merely to be the butt of its unthinking scorn.”
—Germaine Greer (b. 1939)
“The principle goal of education in the schools should be creating men and women who are capable of doing new things, not simply repeating what other generations have done; men and women who are creative, inventive and discoverers, who can be critical and verify, and not accept, everything they are offered.”
—Jean Piaget (1896–1980)