Media Coverage
In August 2006 Setanta Sports signed a five-year deal with the Conference. Under the deal, Setanta Sports started showing live matches in the 2007–08 season, with 79 live matches each season. Included in the deal were the annual Play Off matches as well as the Conference League Cup, a cup competition for the three Football Conference divisions. Setanta showed two live matches a week, with one on Thursday evening and one at the weekend. In Australia the Conference National was broadcast by Setanta Sports Australia. Setanta Sports suffered financial problems and ceased broadcasting in the United Kingdom on 23 June 2009. Sky Sports broadcast the Conference Play-off final 2010 at Wembley Stadium.
On 19 August 2010, Premier Sports announced that it had bought the live and exclusive UK television rights to thirty matches per season from the Conference National for a total of three seasons. The thirty matches selected for broadcast will include all five Conference National play-offs. The deal with the Football Conference is a revenue sharing arrangement whereby clubs receive 50% of revenue from subscriptions, on top of the normal rights fee paid by the broadcaster, once the costs of production have been met. The Conference will also earn 50% from all internet revenue associated with the deal and allow them to retain advertising rights allied to those adverts shown with their matches. During the 2010–11 season, Premier Sports failed to attract enough viewers to its Conference football broadcasts to share any revenue with the clubs beyond the £5,000 broadcast fee paid to home clubs and £1,000 to away clubs.
Read more about this topic: Conference National
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