Computer Surveillance - Corporate Surveillance

Corporate Surveillance

Corporate surveillance of computer activity is very common. The data collected is most often used for marketing purposes or sold to other corporations, but is also regularly shared with government agencies. It can be used as a form of business intelligence, which enables the corporation to better tailor their products and/or services to be desirable by their customers. Or the data can be sold to other corporations, so that they can use it for the aforementioned purpose. Or it can be used for direct marketing purposes, such as targeted advertisements, where ads are targeted to the user of the search engine by analyzing their search history and emails (if they use free webmail services), which is kept in a database.

For instance, Google, the world's most popular search engine, stores identifying information for each web search. An IP address and the search phrase used are stored in a database for up to 18 months. Google also scans the content of emails of users of its Gmail webmail service, in order to create targeted advertising based on what people are talking about in their personal email correspondences. Google is, by far, the largest Internet advertising agency—millions of sites place Google's advertising banners and links on their websites, in order to earn money from visitors who click on the ads. Each page containing Google advertisements adds, reads, and modifies "cookies" on each visitor's computer. These cookies track the user across all of these sites, and gather information about their web surfing habits, keeping track of which sites they visit, and what they do when they are on these sites. This information, along with the information from their email accounts, and search engine histories, is stored by Google to use to build a profile of the user to deliver better-targeted advertising.

The United States government often gains access to these databases, either by producing a warrant for it, or by simply asking. The Department of Homeland Security has openly stated that it uses data collected from consumer credit and direct marketing agencies for augmenting the profiles of individuals that it is monitoring.