The Future of TV Advertisements
The introduction of digital video recorders, such as TiVo, and services like Sky+, which allow the recording of television programs onto a hard drive, also enable viewers to fast-forward through advertisements or automatically skip commercials of recorded programs. Many speculate that television advertisements will be eliminated altogether, replaced by advertising in the TV shows themselves. Additional streaming services like Hulu require viewers to watch shorter advertisements with some changes like a countdown timer and tailoring to the viewers interests, asking interactive questions like "Is this ad relevant to you?".
Read more about this topic: Commercial Skipping
Famous quotes containing the word future:
“[M]y conception of liberty does not permit an individual citizen or a group of citizens to commit acts of depredation against nature in such a way as to harm their neighbors and especially to harm the future generations of Americans. If many years ago we had had the necessary knowledge, and especially the necessary willingness on the part of the Federal Government, we would have saved a sum, a sum of money which has cost the taxpayers of America two billion dollars.”
—Franklin D. Roosevelt (1882–1945)