Sequence
"Cog" opens with a close-up on a transmission bearing rolling down a board into a synchro hub. The hub in turn rolls into a gear wheel cog, which falls off of the board and into a camshaft and pulley wheel. The camera tracks slowly from left to right, following the domino chain of reactions across an otherwise empty gallery space. The complexity of the interactions increases as the commercial progresses, growing from simple collisions to ziplines made from a bonnet release cable, scales and see-saws constructed from multiple carefully balanced parts, and a swinging mobile of suspended glass windows. Later sequences begin to make use of the Accord's electronic systems; the automated water sensors attached to the windscreen are used to make wiper blades start crawling across the floor.
The earlier sections of "Cog" take place in complete silence, the only sounds coming from the collisions of the pieces themselves. This is broken with the activation of the CD player from the Accord, which begins playing The Sugarhill Gang's 1979 single "Rapper's Delight". The sequence ends when the button of an electronic key fob is pressed, closing the hatchback of a fully assembled Honda Accord on a carefully balanced trailer. The car rolls in front of a tonneau cover bearing the "Accord" marque, while narrator Garrison Keillor asks "Isn't it nice when things just work?". The screen fades to white and the piece closes on the Honda logo and the brand's motto, "The Power of Dreams".
Read more about this topic: Cog (advertisement)
Famous quotes containing the word sequence:
“We have defined a story as a narrative of events arranged in their time-sequence. A plot is also a narrative of events, the emphasis falling on causality. The king died and then the queen died is a story. The king died, and then the queen died of grief is a plot. The time sequence is preserved, but the sense of causality overshadows it.”
—E.M. (Edward Morgan)
“Reminiscences, even extensive ones, do not always amount to an autobiography.... For autobiography has to do with time, with sequence and what makes up the continuous flow of life. Here, I am talking of a space, of moments and discontinuities. For even if months and years appear here, it is in the form they have in the moment of recollection. This strange formit may be called fleeting or eternalis in neither case the stuff that life is made of.”
—Walter Benjamin (18921940)