Commercial Teaser
On January 23, 2011, during an NFL commercial, Coca-Cola teased that they would share the secret formula only to flash a comical "formula" for a few frames. This required the use of a video recording device to freeze on the formula for any analysis, which ultimately proved to be a marketing ploy with no intention of sharing the full official formula. Ingredients listed in the commercial included nutmeg oil, lime juice, cocoa, vanilla, caffeine, "flavoring" and a smile.
Read more about this topic: Coca-Cola Formula
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