The Coca-Cola formula is The Coca-Cola Company's secret recipe for Coca-Cola syrup that bottlers combine with carbonated water to create "Coca-Cola" soft drinks. As a publicity, marketing, and intellectual property protection strategy started by Robert W. Woodruff, the company presents the formula as a closely held trade secret known only to a few employees.
Read more about Coca-Cola Formula: Ingredients, History, Formula Variations in The United States, Ingredient Rumor, Physical Security of The Secret Recipe, Commercial Teaser
Famous quotes containing the words coca-cola and/or formula:
“The country of the tourist pamphlet always is another country, an embarrassing abstraction of the desirable that, thank God, does not exist on this planet, where there are always ants and bad smells and empty Coca-Cola bottles to keep the grubby finger- print of reality upon the beautiful.”
—Nadine Gordimer (b. 1923)
“I cannot give you the formula for success, but I can give you the formula for failure—which is: Try to please everybody.”
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