Cliff appeared in the 1996 film Dallas: J.R. Returns, wherein after 5 years at Ewing Oil, he decides he has had enough of the oil business, and looks to sell. Initially making a deal with Westar head Carter McKay, he eventually sells the company to Bobby and Sue Ellen, effectively ending the feud with J.R. when he decides that reuniting with his family (Afton and his long-lost daughter Pamela) is more important than beating J.R.
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