Marketing
The Chupa Chups logo was designed in 1969 by artist Salvador Dalí. Its first marketing campaign was the logo with the slogan "És rodó i dura molt, Chupa Chups", which translates from Catalan as "It's round and long-lasting". Later, celebrities like Madonna were hired to advertise. In the 1980s, owing to falling birth rates, an anti-smoking slogan "Smoke Chupa Chups" was tried to attract further adult consumers. The company's current anti-smoking slogan is "Stop smoking, start sucking", with their packages parodying cigarette pack designs.
A 1970s campaign for Chupa Chups in Australia used the slogan "what a sweet half hour".
Chupa Chups ran an extremely successful promotion featuring the Spice Girls with their Fantasy Ball Lollipops and Crazy Dips in 1997 and 1998.
Chupa Chups had a promotion featuring the TV show Buffy the Vampire Slayer which included stickers and black sticks (replacing the white ones.)
The game Zool and its sequel Zool 2, originally produced for the Amiga, featured pervasive product placement by Chupa Chups.
They once sponsored Spanish MotoGP champion Jorge Lorenzo.
Chupa Chups were the official shirt sponsors of the English football team Sheffield Wednesday in 2002/2003.
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