Menu
Chipotle's menu consists of five items: burritos, fajita burritos, burrito bowls, tacos, and salads, with a choice of chicken, pork carnitas, barbacoa, steak, or vegetarian (includes option of guacamole). The price of the items is based on the type of meat chosen. Additional toppings include rice, beans, four types of salsa, sour cream, cheese, or lettuce. When asked about expanding the menu, Steve Ells said, "t's important to keep the menu focused, because if you just do a few things, you can ensure that you do them better than anybody else." The majority of food is prepared in each restaurant, with some exceptions being the beans and carnitas, which are prepared at a central kitchen in Chicago, Illinois. None of the restaurants have freezers, microwave ovens, or can openers. Most restaurants sell beer and margaritas in addition to soft drinks and fruit drinks. Quesadillas are made on request, though they are not listed on the menu. In May 2010, Chipotle was in the process of testing a children's menu, and experimenting with breakfast foods at Washington Dulles International Airport." Select restaurants are also offering a pozole soup.
Chipotle accepts fax orders, and in 2005 the company added the ability to order online from their website. For both online and fax orders, customers proceed to the front of the line to pay for pre-ordered food. In 2009, Chipotle released an app for the iPhone that allows users to find nearby Chipotle locations, place an order, and prepay with a credit card.
Read more about this topic: Chipotle Mexican Grill
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