Chinook Trade Jargon

Famous quotes containing the words chinook, trade and/or jargon:

    The first man to discover Chinook salmon in the Columbia, caught 264 in a day and carried them across the river by walking on the backs of other fish. His greatest feat, however, was learning the Chinook jargon in 15 minutes from listening to salmon talk.
    State of Oregon, U.S. public relief program (1935-1943)

    Every trade has its master.
    Chinese proverb.

    In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.
    Daniel J. Boorstin (b. 1914)