Chinese Characters - Typography and Design

Typography and Design

There are three major families of typefaces used in Chinese typography:

• Song / Ming
• Sans-serif
• Regular script

Ming and sans-serif are the most popular in body text and are based on regular script for Chinese characters akin to Western serif and sans-serif typefaces, respectively. Regular script typefaces emulate regular script.

The Song typeface (宋体 / 宋體, sòngtǐ) is known as the Ming typeface (明朝, minchō) in Japan, and it is also a bit more prevalent known as the Ming typeface (明体 / 明體, míngtǐ) over the term Song typeface in Taiwan and Hong Kong. The names of these styles come from the Song and Ming dynasties, when block printing flourished in China.

Sans-serif typefaces, called black typeface (黑体 / 黑體, hēitǐ) in Chinese and Gothic typeface (ゴシック体) in Japanese, are characterized by simple lines of even thickness for each stroke, akin to sans-serif styles such as Arial and Helvetica in Western typography.

Regular script typefaces are also commonly used, but not as common as Ming or sans-serif typefaces for body text. Regular script typefaces are often used to teach students Chinese characters, and often aim to match the standard forms of the region where they are meant to be used. Most typefaces in the Song Dynasty were regular script typefaces which resembled a particular person's handwriting (e.g. the handwriting of Ouyang Xun, Yan Zhenqing, or Liu Gongquan), while most modern regular script typefaces tend toward anonymity and regularity.