Chicago White Sox - U.S. Cellular Field

U.S. Cellular Field

In the late 1980s, the franchise threatened to relocate to Tampa Bay (as did the San Francisco Giants), but frantic lobbying on the part of the Illinois governor and state legislature resulted in approval (by one vote) of public funding for a new stadium. Although designed primarily as a baseball stadium (as opposed to a "multipurpose" stadium) New Comiskey Park (redubbed U.S. Cellular Field in 2003) was built in a 1960s style similar to Dodger Stadium and Kauffman Stadium. It opened in 1991 to positive reviews; many praised its wide open concourses, excellent sight lines, and natural grass (unlike other stadiums of the era such as Rogers Centre in Toronto). However, it was quickly overshadowed in the public imagination by the wave of "nostalgia" or "retro" ballparks, beginning with Oriole Park at Camden Yards. The park's inaugural season drew 2,934,154 fans — at the time, an all-time attendance record for any Chicago baseball team.

Despite a number of innovations in its original construction — including a lower deck concourse that circumscribes the entire stadium, allowing a view of the game from any location — the park was often criticized for its sterile appearance and steep upper deck.

In recent years, money accrued from the sale of naming rights to U.S. Cellular has been allocated for renovations to make the park more aesthetically appealing and fan friendly. Notable renovations of early phases included: re-orientation of the bullpens parallel to the field of play (thus decreasing slightly the formerly symmetrical dimensions of the outfield); filling seats in up to and shortening the outfield wall; ballooning foul-line seat sections out toward the field of play; creating a new multi-tiered batter's eye, allowing fans to see out through one-way screens from the center-field vantage point, and complete with concession stand and bar-style seating on its 'fan deck'; renovating all concourse areas with brick, historic murals, and new concession stand ornaments to establish a more friendly feel. The stadium's steel and concrete was repainted dark gray and black. The scoreboard Jumbotron was also replaced with a new Mitsubishi Diamondvision HDTV giant screen.

More recently, the top quarter of the upper deck was removed in 2004 and a black wrought metal roof was placed over it, covering all but the first eight rows of seats. This decreased seating capacity from 47,098 to 40,615. 2005 also saw the introduction of the Scout Seats, redesignating (and re-upholstering) 200 lower deck seats behind home plate as an exclusive area, with seat-side waitstaff and a complete restaurant located underneath the concourse. The most significant structural addition besides the new roof was 2005's FUNdamentals Deck, a multi-tiered structure on the left field concourse containing batting cages, a small Tee Ball field, speed pitch, and several other child-themed activities intended to entertain and educate young fans with the help of coaching staff from the Chicago Bulls/Sox Training Academy. This structure was used during the 2005 playoffs by ESPN and Fox Broadcasting Company as a broadcasting platform.

Designed as a 7-phase plan, the renovations were completed before the 2007 season with the 7th and final phase. The most visible renovation in this final phase was replacing the original blue seats with green seats. The upper deck already had new green seats, put in before the beginning of the 2006 season. Beginning with the 2007 season a new luxury seating section was added in the former press box. This section has amenities similar to those of the Scout Seats section. After the 2007 season the ballpark continued renovation projects despite that the 7-phase plan was complete.