Prominent Usage
In 2003 the New York Times introduced a more unified Cheltenham typographic palette for its headline use in the print edition. Previously, Cheltenham was only one of several types including a sans-serif in a Victorian looking mix of headline faces. Tom Bodkin, assistant managing editor and design director of the Times, engaged typeface designer Matthew Carter to create multiple weights and a heavily condensed width of Cheltenham to replace most of the Latin Extra Condensed face in use, as well as Bookman and a variant of Century Bold.
IDG's ...for Dummies series of how-to books are set in ITC Cheltenham.
L.L.Bean's logo is set in Cheltenham.
The street name plaques of Helsinki are set in Cheltenham.
Read more about this topic: Cheltenham (typeface)
Famous quotes containing the words prominent and/or usage:
“I should say that the most prominent scientific men of our country, and perhaps of this age, are either serving the arts and not pure science, or are performing faithful but quite subordinate labors in particular departments. They make no steady and systematic approaches to the central fact.... There is wanting constant and accurate observation with enough of theory to direct and discipline it. But, above all, there is wanting genius.”
—Henry David Thoreau (1817–1862)
“Pythagoras, Locke, Socrates—but pages
Might be filled up, as vainly as before,
With the sad usage of all sorts of sages,
Who in his life-time, each was deemed a bore!
The loftiest minds outrun their tardy ages.”
—George Gordon Noel Byron (1788–1824)