Media Coverage
For the Bobcats' first season, Johnson partnered with Time Warner to create Carolinas Sports Entertainment Television (C-SET), a regional sports network. It aired 60 Bobcats games that also aired on Comporium Cable in the South Carolina portion of the Charlotte market. However, Time Warner placed C-SET on its digital package as an incentive to try to get customers to switch to its digital service, leaving analog customers in the dark. It also refused to allow DirecTV or Dish Network to pick up the network on their local feeds. As a result, most of the western Carolinas and those without digital cable were left to rely on radio coverage.
C-SET folded on the day of the 2005 NBA Draft, and most games then moved to News 14 Carolina, a cable news channel available on Time Warner Cable's systems in Charlotte, the Triad and the Triangle. However, this left viewers in most of South Carolina (except for the South Carolina side of the Charlotte area, which saw games on Comporium) as well as eastern and western North Carolina, out in the cold. News 14 was also not available on satellite.
As part of the Time Warner Cable Arena deal, the Bobcats signed over broadcasting rights to Fox Sports South. Starting with the last five games of the 2007–08 season, about 70 games per season have been shown on Fox Sports Carolinas (Fox Sports South's new regional feed) and sister network SportSouth in North and South Carolina. The deal is believed to be the first simultaneous naming rights/broadcast rights deal in the history of North American professional sports.
Select games also air on a network of over-the-air stations across North Carolina, South Carolina and Virginia, fronted by WMYT-TV in Charlotte.
The flagship station for radio coverage is WFNZ, Charlotte's all-sports radio station. Before 2009–10, games had aired on WOLS. WOLS switched its non-sports programming from Oldies to Spanish language on January 1, 2009, making Bobcats and Duke basketball the station's only non-Spanish language programming.
Read more about this topic: Charlotte Bobcats
Famous quotes containing the word media:
“The media no longer ask those who know something ... to share that knowledge with the public. Instead they ask those who know nothing to represent the ignorance of the public and, in so doing, to legitimate it.”
—Serge Daney (1944–1992)