Charlie Sheen - Other Ventures

Other Ventures

In 2006, Sheen launched a clothing line for kids, called Sheen Kidz.

In 2011, Sheen set a new Guinness World Record for Twitter as the "Fastest Time to Reach 1 Million Followers" (adding an average of 129,000 new followers per day) as well as the Guinness record for "Highest Paid TV Actor Per Episode – Current" at $1.25 million while he was a part of the cast of Two and a Half Men sitcom. On March 3, 2011, Charlie Sheen signed with Ad.ly marketing agency specializing in Twitter and Facebook promotions.

On March 10, 2011, Sheen announced a nationwide tour, "My Violent Torpedo of Truth/Defeat is Not An Option", which began in Detroit on April 2. The tour sold out in 18 minutes, a Ticketmaster record. However, on April 1, 2011 the Detroit Free Press featured an article that stated as of March 30 that there were over 1000 tickets available from a third-party reseller, some at 15% less than the cheapest seats sold at the Fox Theater. The Huffington Post reported that it was expected Sheen would earn $1 million in 2011 from Twitter endorsements and $7 million from the North American tour. Many of those attending the April 2 performance in Detroit found it disappointing; the subsequent performance in Chicago, which featured some adjustments, received a more positive reception.

Sheen has taken up a new business venture as a partner in a line of electronic cigarettes. The "NicoSheen" product will feature the actor's signature smirk on packages of disposable E-cigarettes and related products.

On August 13, 2011, Sheen hosted at the 12th annual Gathering of the Juggalos, an event created by the Insane Clown Posse. He received a mixed reaction from the audience, but has expressed appreciation for the culture by describing himself as a Juggalo and wearing a baseball cap featuring the Psychopathic Records logo in public and during production meetings for Anger Management.