Century Digital

Century Digital

Initially there was a DAB digital station in London called Century London (originally owned by Capital Radio Plc) an offshoot of the (male oriented) parent Century stations in the North of England. The station was originally slated to be named Cube but after the takeover of Border Television the name was dropped for Century, (and later used as the original name for Capital Disney).

When the format of the other Century stations changed towards a female bias 'London' retained the older rockier (male) songs, but added the female friendly 'current' hits (due to a fault with the scheduling system). It broadcast the networked "Confessional" show presented by Mark Forrest & SJ (later Holly Samos) that all the other Century Stations took. This was produced and presented from the 'Digital' studio in the Capital Radio headquarters in Leicester Square. The same studio also initially broadcast Paul Phears Breakfast Show on Life and all the Cube/Capital Disney shows. The show was the only live weekday show on the station, and was transmitted to IRN and then via their satellite feed to the other Century stations.