Marketing Campaigns
In the 1990s Carphone Warehouse became well known for using the Stereo MCs' "Connected" in its advertisements.
Mowbli, the little mobile phone, is Carphone Warehouse's mascot. He appears mainly in radio advertisements with his friend Ed (voiced by the Irish comedian Ed Byrne), and also on television advertisements. Mowbli was dropped in 2008 and replaced by hand drawn characters and a hand drawn logo to "Bring back its image of Simple Impartial Advice". The retailer has returned to the old strapline 'Simple, Impartial Advice'. This reflects the businesses foray into wireless products including laptops, netbooks and games consoles.
Read more about this topic: Carphone Warehouse
Famous quotes containing the word campaigns:
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