Identity Controversy
At the event launching the Cardiff Blues brand in June 2003, the Chief Executive, Robert Norster said, "A huge amount of effort has been made to ensure that the past 127 years of club traditions are not lost. We are delighted by the way these aspects have been respected and retained within the new modern brand." This close association with Cardiff RFC has led to feelings of resentment from members and supporters of other rugby clubs, notably Pontypridd.
There were repeated calls for Cardiff Blues to drop the "Cardiff" part of their name in order to sever links with the old Cardiff RFC identity and to move away from the traditional light blue kit worn by CRFC. Proponents of this idea point to the Super Rugby tournament where teams such as the Bulls and Crusaders play with no geographic locator in their name. These calls intensified when the Celtic Warriors regional team was dissolved in 2004, bringing old rivals Pontypridd within the catchment area of the Cardiff Blues region. However, there was significant opposition to any such move within the ranks of the club, given that the Cardiff club had won standalone status at a cost of £1,000,000 when the rebranding took place in 2003 (No other club or company have been involved with Cardiff RFC Ltd).
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