Impact
The festival has become an important showcase for European films. Jill Forbes and Sarah Street argue in European Cinema: An Introduction, that Cannes "became...extremely important for critical and commercial interests and for European attempts to sell films on the basis of their artistic quality" (page 20). Forbes and Street also point out that, along with other festivals such as Venice and Berlin, Cannes offers an opportunity to determine a particular country's image of its cinema and generally foster the notion that European cinema is "art" cinema.
Additionally, given massive media exposure, the non-public festival is attended by many movie stars and is a popular venue for film producers to launch their new films and attempt to sell their works to the distributors who come from all over the globe.
Read more about this topic: Cannes Film Festival
Famous quotes containing the word impact:
“Television does not dominate or insist, as movies do. It is not sensational, but taken for granted. Insistence would destroy it, for its message is so dire that it relies on being the background drone that counters silence. For most of us, it is something turned on and off as we would the light. It is a service, not a luxury or a thing of choice.”
—David Thomson, U.S. film historian. America in the Dark: The Impact of Hollywood Films on American Culture, ch. 8, William Morrow (1977)
“Conquest is the missionary of valour, and the hard impact of military virtues beats meanness out of the world.”
—Walter Bagehot (1826–1877)
“The question confronting the Church today is not any longer whether the man in the street can grasp a religious message, but how to employ the communications media so as to let him have the full impact of the Gospel message.”
—Pope John Paul II (b. 1920)