With the main aims in mind, the group launched the LocAle scheme in 2007 which was developed by Steve Westby of the Nottingham branch to help promote locally brewed beers and also help with environmental issues. The scheme functions slightly differently in each area, and is managed by each branch, but the overall rule is that each participating pub is allowed to purchase beer from whatever brewery they wish, but if it the beer is to be promoted as a 'LocAle' it must come from a brewery within a predetermined number of miles (which is set by each CAMRA branch, but generally is around 20 or 25 miles, although, the North London branch has set it at 30 miles) from brewery to pub door, even if it comes from a distribution centre further away; in addition, each participating pub must keep at least one LocAle for sale at all times.
Read more about this topic: Campaign For Real Ale