Advertising Campaigns
One of the advertising campaigns for Caramilk bars revolved around the question of how the centre of the confection was put into the chocolate exterior. This theme led to the production of more than 15 separate television advertisements since the candy was introduced, making the series one of the most productive advertising efforts in Canadian history. The "Caramilk Secret" ad campaign was conceived by Gary Prouk when he was at Doyle Dane Bernbach. When Prouk left DDB to join Scali McCabe Sloves, the Cadbury account went with him. One notable advertisement involved two conehead aliens who were complimenting each other on successfully concealing the secret from humans, and also creating some of earth's other long-standing works of wonder (e.g. the pyramids).
Another ad, featuring Leonardo da Vinci drawing the Mona Lisa as she eats a Caramilk, has won a Clio award.
Read more about this topic: Cadbury Caramilk
Famous quotes containing the words advertising and/or campaigns:
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—Alice Foote MacDougall (1867–1945)
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