Sponsorship
Bundaberg Rum is a major sponsor of the Australian Wallabies rugby union team and also sponsors the Bundaberg Rum Rugby Series. Bundaberg is also a sponsor of the NSW Waratahs. Bundaberg Rum sponsored the rugby league ANZAC Test till 2009. Bundaberg Rum signed a 5 year deal with the NRL to be the official dark rum of the NRL. They are also the naming-rights sponsor of NRL Friday Night Football.
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