Reaction
Fox hired Terry Erdmann (Blue Blaze code name "Silver Fox") and a team of publicists including Blake Mitchell and Jim Ferguson to promote the film at Star Trek conventions with a few film clips and free Banzai headbands, which have since become highly-sought-after collector's items by fans of the film. The studio made no attempts to sell the film to a mainstream audience with traditional promotion, although there was some magazine advertising (primarily in Marvel Comics) and related licensing which served as viral advertising in limited venues. Studio publicist Rosemary LaSalmandra said, "Nobody knew what to do with Buckaroo Banzai. There was no simple way to tell anyone what it was about — I'm not sure anybody knew".
Buckaroo Banzai was originally scheduled to be released on June 8, 1984 but was pushed back to August 15. It opened on 236 screens and faced stiff competition against the likes of Star Trek III: The Search for Spock (also featuring Banzai co-star Christopher Lloyd), Indiana Jones and the Temple of Doom and Ghostbusters. It made USD $620,279 on its opening weekend before finally grossing $6.2 million in North America.
Read more about this topic: Buckaroo Banzai
Famous quotes containing the word reaction:
“In a land which is fully settled, most men must accept their local environment or try to change it by political means; only the exceptionally gifted or adventurous can leave to seek his fortune elsewhere. In America, on the other hand, to move on and make a fresh start somewhere else is still the normal reaction to dissatisfaction and failure.”
—W.H. (Wystan Hugh)
“In contrast to revenge, which is the natural, automatic reaction to transgression and which, because of the irreversibility of the action process can be expected and even calculated, the act of forgiving can never be predicted; it is the only reaction that acts in an unexpected way and thus retains, though being a reaction, something of the original character of action.”
—Hannah Arendt (1906–1975)
“The excessive increase of anything often causes a reaction in the opposite direction.”
—Plato (c. 427–347 B.C.)