Buck Rogers - Toys

Toys

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The first Buck Rogers toys appeared in 1933, four years after the newspaper strip debuted and a year after the radio show first aired. Some mark this as the beginning of modern character based licensed merchandising, in that not only was character's name and image were branded on many unrelated products but also on many items of merchandise unique to or directly inspired by that character. Of the many toys associated with Buck Rogers, none is more closely identified with the franchise than the eponymous toy rayguns.

The first "Buck Rogers gun" wasn't technically a raygun, although its futuristic shape and distinctive lines set the pattern for all "space guns" that would follow. The XZ-31 Rocket Pistol, a 9½-inch pop gun that produced a distinctive "zap!" sound, was at the American Toy Fair in February 1934. Retailed for 50¢, which was by no means inexpensive during the Great Depression, it was designed to mimic the rocket pistols seen in the comic strips from their inception. In the comics, they were automatic pistols that fired explosive rockets instead of bullets, each round as effective as a 20th century hand grenade.

The XZ-31 Rocket Pistol, was the first of six toy guns manufactured over the next two decades by Daisy, which had an exclusive contract with John Dille, then head of the National Newspaper Syndicate of America, for all Buck Rogers toys. Most of these were pop guns, which had the virtue a being noisemakers that couldn't fire any actual projectiles and were thus guaranteed to be harmless as one of their selling points.

The XZ-35 Rocket Pistol, a smaller 7-inch version without some of the detail of the original that's often called "the Wilma Pistol" by collectors, followed in 1935, retailing for 25¢ and arguably offering less value for quintuple the initial price. Most consumers hardly noticed, because in 1935 the floodgates were opened and they had a lot choices. Both the XZ-31 and XZ-35 were cast in "blued" steel with silvery nickel accents.

The XZ-38 Disintegrator Pistol, the first actual "ray gun" toy and such an iconic symbol of the franchise that it made a cameo appearance in the first episode of the 1939 movie serial, as if to show that what the audience was seeing was indeed the Real Thing, debuted in 1935. It was a 10-inch pop gun topped with flint-and-striker sparkler using a mechanism not unlike that used in cigarette lighters, cast in a distinctive metallic copper color.

The XZ-44 Liquid Helium Water Pistol was produced in late 1935 and early 1936. Loaded like a syringe by dipping nozzle into a container of water and drawing back a plunger, it was advertised to be capable of shooting 50 times without reloading.

In 1946, following World War II and the advent of the atomic bomb, Daisy reissued the XZ-38 in a silver finish that mimicked the new jet aircraft of the day as the U-235 Atomic Pistol. By then, pop guns were considered old-fashioned, and even the Buck Rogers franchise was losing its luster, having been overtaken by real-world events and the prospect of actual manned space flight.

By 1952, Daisy lost its exclusive license to the Buck Rogers name and even dropped any pretense of making a toy raygun. Its final offering was a reissue of the XZ-35 with a garish red, white, blue and yellow color scheme, dubbed the Zooka. The Buck Rogers rocket pistol that had started it all 20 years earlier had been overtaken by the real world bazooka.

"Space guns" in general and "rayguns" in particular only gained in prestige as the Cold War "space race" began and interest in "The Buck Rogers Stuff" was renewed, but it was no longer enough to offer a futuristic cap or pop gun. A proper raygun needed to actually project some sort of ray if it were to capture the imaginations of would-be space travelers of 1950s Americans. Enter the era of the plastic battery-powered flashlight raygun.

In 1953, Norton-Honer introduced the Sonic Ray Gun, which was essentially a 7½-inch flashlight mounted on a pistol grip. Pressing the trigger activated not only the flashlight beam (which had interchangeable colored lenses for differently colored "rays") but also an electronic buzzer. It could therefore be used as a pretend raygun but also as an actual Morse Code signal device.

This toy, and its successor, the Norton-Honer Super Sonic Ray Gun, was featured prominently in the actual Buck Rogers newspaper strips of the time, many of which concluded with a secret message in a Morse Code variant called the Rocket Rangers International Code, the key to which was available only by sending as self-addressed stamped envelope to the newspaper syndicate or the "cheat sheet" included in the package with the toy.

In 1934 a Rocket Police Patrol Ship windup red and green tin toy spaceship was produced by Louis Marx & Company with Buck seated in the cockpit holding a ray gun rifle. A second orange and yellow Patrol Ship was released the same year by Marx with window profile portraits of both Wilma and Buddy Deering on the right side and Buck and Dr Huer on the left side. Both tin toys are in the collection of the Smithsonian's National Air and Space Museum in Washington DC.

In 1936 a line of Buck Rogers painted lead metal toy soldier 3 inch figures were made for the UK market. These were a set of six British Premium figures for Cream of Wheat and included Buck, Dr Huer, Wilma, Kane, Ardala and an unidentified Mekkano Man Robot.

In 1937 Tootsietoys put out a six-piece die cast metal set of four 5″ long space ships and two 1.75″ tall figures of Buck and Wilma.

In 2009 and 2011 two versions of Buck Rogers action figures were released by the entertainment/toy companies "Go Hero" and "Zica Toys". The first is a vintage version of Buck Rogers as he appeared in the original comic strip. This 1:6 scale figure of Buck wears the 1930s period uniform including visor leather like plastic helmet and vest, a glass bubble space helmet, a red light up plastic flame jet pack, a mini gold colored metal XZ-38 Disintegrator Ray Pistol and a wooden slotted lid box with the limited edition number up to 1000. The second 1:9 scale figure is based on the white flight suit wearing Gil Gerard from the 1979 Movie/TV Show and also features a Tigerman figure.

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Famous quotes containing the word toys:

    The child that is not clean and neat,
    With lots of toys and things to eat,
    He is a naughty child, I’m sure—
    Or else his dear Papa is poor.
    Robert Louis Stevenson (1850–1894)

    If there is a species which is more maltreated than children, then it must be their toys, which they handle in an incredibly off-hand manner.... Toys are thus the end point in that long chain in which all the conditions of despotic high-handedness are in play which enchain beings one to another, from one species to another—cruel divinities to their sacrificial victims, from masters to slaves, from adults to children, and from children to their objects.
    Jean Baudrillard (b. 1929)

    If, during his daily walk, he met any children flying kites, playing marbles, or whirling peg tops, he would buy the toys from them and exhort them not to gamble or indulge in vain sport.
    —For the State of Rhode Island, U.S. public relief program (1935-1943)