Bryan Adams - Social Activism

Social Activism

Most of Adams' philanthropic activity is dedicated to his foundation "The Bryan Adams Foundation", which aims to advance education and learning opportunities for children and young people worldwide, believing that an education is the best gift that a child can be given. The foundation is mostly funded by his photographic activities.

Since the 1980s, Adams has participated in concerts and other activities to help raise money and awareness for a variety of causes. His first high profile charity appearance came in 1985 when he opened the US transmission of Live Aid from Philadelphia. In June of the next year, Adams participated in the two-week Amnesty International "A Conspiracy of Hope" tour alongside Sting, U2 and Peter Gabriel. In 1986 Adams performed at The Prince's Trust All-Star Rock Concert in Wembley Arena to celebrate first 10 years of the Trust and again in June 1987 at the 5th Annual Prince's Trust Rock Gala along with Elton John, George Harrison, Ringo Starr and others. The following year Adams performed at the Nelson Mandela birthday party concert at Wembley Stadium.

Adams helped commemorate the fall of the Berlin Wall when, in 1990, he joined many other guests (including his songwriting partner Michael Kamen) for Roger Waters' massive performance of The Wall in Berlin, Germany. He performed the Pink Floyd songs What Shall We Do Now? and Young Lust during the performance of The Wall, and then joined Waters, Joni Mitchell, Cyndi Lauper, Van Morrison, Paul Carrack and others to perform Waters' "The Tide Is Turning" to close the concert. His version of Young Lust, peaked at number 7 at Mainstream Rock Tracks.

During his tours of 1992-1994, Adams successfully campaigned for the Southern Ocean Whale Sanctuary with Greenpeace Chairman David McTaggart. The two of them distributed over 500,000 postcards at concerts around the world encouraging people to write to politicians of countries blocking the vote, encouraging them to vote yes for the creation of the sanctuary at the meetings of the International Whaling Commission. IWC officially created the sanctuary on 26 May 1994.

On 24 April 1993, Adams joined Farm Aid VI alongside Johnny Cash, Willie Nelson and Ringo Starr.

On 29 January 2005, Adams joined the CBC benefit concert in Toronto for victims of the 2004 Indian Ocean earthquake. Twenty years after performing at Live Aid in the USA, Adams played at Canada's Live 8 show in Barrie, Ontario. Later that year, he performed in Qatar and raised £1.5M ($2,617,000) from the concert. He also auctioned a white Fender Stocaster guitar signed by many of the world's prominent guitarists. The guitar raised a total of 3.7 million US dollars for charity and thus set a record as the world's costliest guitar. The money went to Qatar's "Reach Out to Asia" campaign to help the underprivileged across the continent. Money raised also went to some of his own projects like rebuilding a school in Thailand and building a new sports center in Sri Lanka, both of which had been devastated by the Indian Ocean tsunami.

On 29 January 2006, Adams became the first Western artist to perform in Karachi, Pakistan after 11 September attacks, in conjunction with a benefit concert by Shehzad Roy to raise money for underprivileged children to go to school. Some of the proceeds of that concert also went to victims of the 2005 Pakistan earthquake.

On 18 October 2007, Adams was billed to perform in Tel Aviv and Jericho as part of the OneVoice Movement concerts, hoping to aid in solving the Israeli–Palestinian conflict. The peace concert for supporters of a two-state solution to the conflict with Israel was called off because of security concerns.

Adams supports the animal rights group PETA (People For The Ethical Treatment of Animals) by shooting photos for them and writing letters. He's written to the CEO of KFC restaurants in Canada in November 2007, asking them to become leaders in using more modern and more humane methods of killing chickens. Adams has been a vegan since 1989 and was also a nominee for PETA's "Sexiest Vegetarians of the Year".

On 25 May 2005, Adams raised £1.3M with cousin Johnny Armitage, from a concert and auction entitled Rock by the River for the Royal Marsden Hospital in London. On 15 May 2006, Adams returned to London to attend the Hope Foundation's event (hosted by designer Bella Freud), helping to raise a portion of the £250,000 to support the Palestinian refugee children. The following June, he offered individuals from the public the chance to bid to sing with him live in concert at three different charity auctions in London. Over £50,000 was raised with money going to the NSPCC, Children in Need, and the University College Hospital. On 28 February 2008 he appeared in One Night Live at the Air Canada Centre in Toronto, Canada with Josh Groban, Sarah McLachlan, Jann Arden and RyanDan in aid of the Sunnybrook Hospital Women and Babies Program.

To support the peace in Georgia, Adams played a special outdoor concert in Tbilisi, on 19 September 2008.

He played at The Royal Albert Hall in aid of the Born Free Foundation at "Wild and Live" on 14 November 2009. His foundation raised £170,000 for Kids Company, a UK based charity that helps underprivileged and abused children in London, England.