Broadway Open House - Dagmar Arrives

Dagmar Arrives

However, devising new material night after night became a treadmill of desperation. The solution was to hire bosomy blonde Jennie Lewis, who was given no script and told, "You just sit there and act dumb. Your name is Dagmar." With her new name, she sat on a stool with a sign around her neck saying "Girl Singer," did breathing exercises, and soon performed as a reader of poems and plays, while Lester made occasional jokes about her "hidden talents." Her appearances created a sensation, leading to much press coverage and a salary increase from $75 to $1,250. With Dagmar getting all the attention, Lester walked off his own show in May 1951, and Dagmar carried on as host. On July 16, 1951, she was featured on the front cover of Life, and the show came to an end one month later.

Dagmar's run on Broadway Open House and her appearances on other shows (Colgate Comedy Hour, The Milton Berle Show, Masquerade Party) made her the first major female star of television, and she soon had her own show, Dagmar's Canteen, making guest appearances during the late 1950s with Jack Paar on The Tonight Show.