Merger
In October 1990, an enterprising manufacturer came up with a dual satellite dish that could be used to receive both Sky and BSB services, although separate receivers would still be required - the following month this technology became effectively obsolete.
Both companies had begun to struggle with the burden of huge losses, rapidly increasing debts and ongoing startup costs. In November 1990, a 50:50 merger was announced to form a single company, operating as British Sky Broadcasting (BSkyB), but marketed as Sky. The merger may have saved Sky financially as it had very few major advertisers at the time, so acquiring BSB's healthier advertising contracts and equipment helped to solve the company's problems.
Read more about this topic: British Satellite Broadcasting