Advertising and Sponsorship
British Gas has actively been involved in sports sponsorship, including a six-year deal with the British swimming team which commenced in March 2009 and is expected to net the team £15million and from 2006 to 2009 it sponsored the Southern Football League of England.
Its extensive television advertising has featured many high profile individuals, and in the early 1990s one advertisement included Cheryl Cole (then Cheryl Tweedy) as a small child, more than 10 years before the beginning of her pop music career.
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Famous quotes containing the word advertising:
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)