Advertising and Sponsorship
British Gas has actively been involved in sports sponsorship, including a six-year deal with the British swimming team which commenced in March 2009 and is expected to net the team £15million and from 2006 to 2009 it sponsored the Southern Football League of England.
Its extensive television advertising has featured many high profile individuals, and in the early 1990s one advertisement included Cheryl Cole (then Cheryl Tweedy) as a small child, more than 10 years before the beginning of her pop music career.
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