Brisbane Broncos - Emblem and Colours

Emblem and Colours

It had originally been planned for the Brisbane Broncos to adopt a logo incorporating both a kangaroo and a stylised "Q" which had been featured in the logo for the Queensland Rugby League for many years. However, with the Australian national rugby league team also known as the Kangaroos, this was deemed inappropriate and conflicting. The state flower the Cooktown Orchid and the Poinsettia which had long been used by Brisbane representative teams in the Bulimba Cup and midweek knockout competitions was also ruled out, along with other Australian animals such as the brumby, possum, galah and the kookaburra, which was used on Brisbane's Kookaburra Queen paddleships. Having wanted to continue with the use of alliteration for local sporting teams such as the Brisbane Bullets and Brisbane Bears, the club's directors eventually decided on the nickname Broncos.

The original club logo was first featured in the Broncos' inaugural season in the premiership in 1988 and was used until 1999. It used a mostly gold colour scheme, in line with the predominant colour on the team jerseys. In 2000, the club adopted a new logo with a more maroon design, which was much closer to the traditional colour associated with Queensland rugby league and Queensland sport in general. This design continues to be used to date.

Traditionally, the colours of the Brisbane Broncos have been maroon, white and gold, which have all long been linked to the history of rugby league in Queensland. Initially, the founders of the club favoured the official blue and gold colours of Brisbane City Council. However, Sydney advertiser John Singleton advised the board that "Queenslanders had been booing players wearing blue for more than three-quarters of a century." As a result, the traditional maroon and white colours of Queensland along with gold, symbolising the Queensland sunshine, were adopted as the club's colours.

In the inaugural 1988 season, the club's jersey design featured the top third being gold, the middle being alternating hoops of maroon and white and the bottom third being maroon. Although this design featured gold strongly, it did not please everyone as the jersey had to differentiate from the maroon and white of Manly-Warringah Sea Eagles and the maroon of the Queensland rugby league team. Following a number of design changes in the 1990s including a predominantly white jersey from 1997 to 1998, blue was added to the jersey in 2001 as a minor colour to show the aforementioned historical link with the colours of Brisbane. However, this was later dropped from the design in favour of a mainly maroon jersey with gold trim.

At the 1995 Rugby League World Sevens tournament, the club introduced a new combination of jersey colours – mauve, aqua and white. Brisbane Broncos Marketing Manager Shane Edwards stated that it "will become our Sevens strip... but we will never change the Broncos' colours." In 2001, following the release of the club's predominantly white with navy-blue and maroon away jersey, the National Rugby League ordered the club to produce a third jersey since the new away jersey clashed with the home jerseys of the Penrith Panthers, Melbourne Storm and New Zealand Warriors. An aqua strip using the same design as the jerseys used from 1999 to 2001 was worn, which was much derided by the local media. Following two years of public pressure the club dropped the jersey in favour of the design worn against Newcastle in 2003.

  • Home jerseys used by the Brisbane Broncos
  • 1988–1991

  • 1992–1996

  • 1997–1998

  • 1999–2001

  • 2002–2009

  • 2010-

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