Breakfast television (Australia, Ireland, New Zealand and United Kingdom) or morning show (Canada and United States), is a type of infotainment television program, broadcast live in the morning (typically scheduled between 6:00 a.m. and 10:00 a.m.). Often hosted by a small team of male and female hosts, morning shows typically target the combined demographic of people getting ready for work and school, and stay-at-home adults and parents.
The world's first breakfast / morning show on national television is Today, which set the tone for the television genre and began broadcasting on 14 January 1952, on the U.S. television network NBC. 60 years later, the Today show still remains number one in the morning rating and since its start many other stations around the world followed NBC's lead and copied their successful format.
Read more about Breakfast Television: Format and Style, Morning-television Shows
Famous quotes containing the words breakfast and/or television:
“You had your breakfast in bed before,
But you won’t have it there anymore.”
—Irving Berlin (1888–1989)
“There was a girl who was running the traffic desk, and there was a woman who was on the overnight for radio as a producer, and my desk assistant was a woman. So when the world came to an end, we took over.”
—Marya McLaughlin, U.S. television newswoman. As quoted in Women in Television News, ch. 3, by Judith S. Gelfman (1976)