Advertising and Retail Influence
Manufacturers' marketing and advertising often appeals to fashion and image over fit, comfort and function. Since about 1994, manufacturers have re-focused their advertising, moving from advertising functional brassieres that emphasize support and foundation, to selling lingerie that emphasize fashion while sacrificing basic fit and function, like linings under scratchy lace.
Women with larger breasts (cup size greater than D) can have a difficult time finding a correctly sized bra because many stores do not offer a sufficient range of bras in greater sizes. This is the reason why many of these women prefer to order their bras online, where sizes up to UK cup LL / European cup R are available.
Many salespeople are not trained in how to properly fit a bra, and when the customer can't find what they want, will sell the customer the next largest or smallest size. Some salespeople don't require the customer to remove her top and may use different methods to measure the woman. Elisabeth Squires, an author of a breast-health and bra guide, says "Most really good fitters will tell you this is an art, not a science."
Read more about this topic: Bra Sizes
Famous quotes containing the words advertising, retail and/or influence:
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“A free-enterprise economy depends only on markets, and according to the most advanced mathematical macroeconomic theory, markets depend only on moods: specifically, the mood of the men in the pinstripes, also known as the Boys on the Street. When the Boys are in a good mood, the market thrives; when they get scared or sullen, it is time for each one of us to look into the retail apple business.”
—Barbara Ehrenreich (b. 1941)
“Just what is the civil law? What neither influence can affect, nor power break, nor money corrupt: were it to be suppressed or even merely ignored or inadequately observed, no one would feel safe about anything, whether his own possessions, the inheritance he expects from his father, or the bequests he makes to his children.”
—Marcus Tullius Cicero (106–43 B.C.)