Advertising and Retail Influence
Manufacturers' marketing and advertising often appeals to fashion and image over fit, comfort and function. Since about 1994, manufacturers have re-focused their advertising, moving from advertising functional brassieres that emphasize support and foundation, to selling lingerie that emphasize fashion while sacrificing basic fit and function, like linings under scratchy lace.
Women with larger breasts (cup size greater than D) can have a difficult time finding a correctly sized bra because many stores do not offer a sufficient range of bras in greater sizes. This is the reason why many of these women prefer to order their bras online, where sizes up to UK cup LL / European cup R are available.
Many salespeople are not trained in how to properly fit a bra, and when the customer can't find what they want, will sell the customer the next largest or smallest size. Some salespeople don't require the customer to remove her top and may use different methods to measure the woman. Elisabeth Squires, an author of a breast-health and bra guide, says "Most really good fitters will tell you this is an art, not a science."
Read more about this topic: Bra Sizes
Famous quotes containing the words advertising, retail and/or influence:
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
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—Barbara Ehrenreich (b. 1941)
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—Colette [Sidonie Gabrielle Colette] (1873–1954)