Boy Band - Key Factors of The Concept

Key Factors of The Concept

Seen as important to a "boy band" group's commercial success is the group's image, carefully controlled by managing all aspects of the group's dress, promotional materials (which are frequently supplied to teen magazines), and music videos. The key factor of a boy band is being trendy. This means that the band conforms to the most recent fashion and musical trends in the popular music scene. Typically, each member of the group will have some distinguishing feature and be portrayed as having a particular personality stereotype, such as "the baby," "the bad boy," or "the shy one." While managing the portrayal of popular musicians is as old as popular music, the particular pigeonholing of band members is a defining characteristic of boy and girl bands. Some South Korean record labels like YG Entertainment, or S.M. Entertainment control even where their artists live.

In most cases, their music is written, arranged and produced by a producer who works with the band at all times and controls the group's sound - if necessary, to the point of hiring session singers to record guide vocals for each member of the group to sing individually if the members cannot harmonize well together. However, for clarity of each voice, recording each voice individually is most commonly the norm with most modern vocal groups. In recent years auto-tune has become a popular tool for boy bands who are unable to sing properly. Some boy bands have come under fire for this issue of using auto-tune. Some have also come under fire for lip syncing in their performances as well, for example New Kids on the Block.

A typical boy band performance features elaborately choreographed dancing, with the members taking turns singing and/or rapping. Boy bands generally do not compose or produce their own material, unless the members lobby hard enough for creative control. However, some bands were created around the talent of a songwriter within the group like Gary Barlow of Take That or Tony Mortimer of East 17. Five were another group who wrote virtually all their own songs. It is not uncommon to find extra songs on an album written by one or more of the band members, however, their producers rarely use these as singles.

Since the 21st century, however, boy bands have been expected to write or at least contribute in some part lyrically to songs. Apart from the groups mentioned above who all had at least one primary songwriter from their beginning, other groups soon caught up. From the late nineties, members of Backstreet Boys who had previously used writers like Max Martin or Gary Baker during their early albums began writing their own songs. Modern groups of the last ten years such as McFly and JLS have all made a point from early interviews that they write their own songs and hold their own image as this is an important part of marketing. Some bands like The Wanted have even spent time learning the craft of songwriting.

Individuals can also go on to achieve greater success as a solo artist coming out of a boy band having used the groups popularity to build on. Usually this signals the end of the group until potential future reunions. Examples of this include Michael Jackson from The Jackson 5, Donny Osmond from The Osmonds, Ricky Martin from Menudo, Justin Timberlake from *NSYNC, Jordan Knight from New Kids on the Block, and Ronan Keating from Boyzone. Sometimes the most successful solo star from a band isn't the member most obvious such as Robbie Williams as opposed to lead singer Gary Barlow from Take That. Some boy band members have gone on to successful careers elsewhere in the media. Michael Dolenz of The Monkees went on to become a successful television producer, working for ITV franchises such as LWT and Television South.