The Bowl Challenge Cup was created by ESPN in 2002 as a competition among the conferences in the NCAA's Division I-A, now called the Football Bowl Subdivision, to see which one was the best in the college football bowl games that take place. The competition has been used as a gauge to compare which conference has done the best in the post-season bowl matchups.
Originally sponsored by Cooper Tire, ESPN no longer has a sponsor for the Bowl Challenge Cup. However, the network has continued to post the standings during college bowl games on ESPN and the Cup makes regular appearances during the bowl season.
Read more about Bowl Challenge Cup: Conferences Competing, Qualifications, Results
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—Chinese proverb.
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