Born in The U.S.A. - Music Videos

Music Videos

Born in the U.S.A. was also notable for its production of music videos. In the wake of the success of Michael Jackson's Thriller, supported with creative, polished and high-budget music videos, Springsteen in 1984 first recorded promotional videos for four singles from Born in the U.S.A.. These videos were decisive for introducing Springsteen's music to a new, younger, and wider audience, as they received heavy rotation and support by the recently-launched MTV.

The video for "Dancing in the Dark" was directed by Brian De Palma. Set at a live performance, it's perhaps best remembered for the appearance of Courteney Cox as a fan who is invited on stage by Springsteen, and dances with him. (The video played a large role in launching Cox's career, which reached its heights when she became one of the stars of NBC's sitcom Friends.) The video was filmed in June 1984 at the St. Paul Civic Center in Saint Paul, Minnesota, before and during the initial show of the Born in the U.S.A. Tour and first aired on July 10, 1984 on MTV. The next video for the album was the one made for the title track. It was directed by noted filmmaker John Sayles and also consisted of video concert footage of Springsteen and the E Street Band performing the song, poorly synchronized with audio from the studio recording. Released in mid-December 1984, there supposedly had not been enough time to mix the audio from the concert. This footage was intermixed with compelling mid-1980s scenes of working-class America, emphasizing images that had some connection with the song, including Vietnam veterans, Amerasian children, assembly lines, oil refineries, cemeteries, and the like, finishing with a grizzled Springsteen posing in front of an American flag.

The other two videos for the album were more ambitious productions, as portrayed storylines that alluded to the emotions of the songs. The video for "I'm on Fire", shot in March 1985 in Los Angeles, and also directed by Sayles, featured Springsteen as a working class automobile mechanic playing against an attractive, married, very well-to-do, mostly unseen female customer who brings her vintage Ford Thunderbird in for frequent servicing, always requesting that he does the work. She gives him all her keys, not just the ones for the car. Later that night, he drives the T-Bird up to her mansion high in the hills above the city. He is about to ring the bell, when he thinks better of it, smiles wistfully, drops her keys in the mailbox next to the door and walks away down towards the lights below. It was the first video showing Springsteen's dramatic side, it began airing in mid-April 1985 and, later in the year won the MTV Video Music Award for Best Male Video.

The final video for the album was the one shot for "Glory Days". It was shot in late May 1985 in various locations in New Jersey, and also directed by Sayles. It featured a narrative story of Springsteen, playing the protagonist in the song, talking to his young son and pitching to a wooden backstop against an imaginary lineup (he eventually lost the game to Graig Nettles). Intercut with these were scenes of Springsteen and the E Street Band lip-synching the song in a bar. Although he had left the band more than two years earlier, Steven Van Zandt was invited back to perform in this video, along with his sometimes hysterical stage antics but the two new members of the band, Nils Lofgren and Patti Scialfa, who had not been on the record at all, were also featured. Springsteen's then-wife Julianne Phillips made a cameo appearance at the baseball field at the end. The video began airing on MTV in mid-June 1985.