Later Life
Charlton became the manager of Preston North End in 1973, signing his former United and England team-mate Nobby Stiles as player-coach. His first season ended in relegation and although he began playing again he left Preston early in the 1975–76 season after a disagreement with the board over the transfer of John Bird to Newcastle United. He was awarded the CBE that year and began a casual association with the BBC for punditry on matches which continued for many years. In early 1976, he scored once in 3 league appearances for Waterford United.
In 1978 he made an appearance for Shrewsbury Town in a friendly against the Zambia national team at Gay Meadow, Shrewsbury.
He then joined Wigan Athletic as a director, and was briefly caretaker manager there in 1983. He then spent some time playing in South Africa. He also built up several businesses in areas such as travel, jewellery and hampers, and ran soccer schools in the UK, the US, Canada, Australia and China. In 1984, he was invited to become member of the board of directors at Manchester United, partly because of his football knowledge and partly because it was felt that the club needed a "name" on the board after the resignation of Sir Matt Busby. He remains a director of Manchester United as of 2012 and his continued presence was a factor in placating many fans opposed to the club's takeover by Malcolm Glazer. Charlton led the Manchester United side in receiving the European Cup in 2008, 50 years on from the Munich air disaster – Charlton initially refused UEFA President Michel Platini's offer of a winners' medal, having not participated in the match itself.
Charlton helped to promote Manchester's bids for the 1996 and 2000 Olympic Games and the 2002 Commonwealth Games, England's bid for the 2006 FIFA World Cup and London's successful bid for the 2012 Olympic Games. He received a knighthood in 1994 and was an Inaugural Inductee to the English Football Hall of Fame in 2002. On accepting his award he commented "I'm really proud to be included in the National Football Museum's Hall of Fame. It's a great honour. If you look at the names included I have to say I couldn't argue with them. They are all great players and people I would love to have played with." He is also the (honorary) president of the National Football Museum, an organisation about which he said "I can't think of a better Museum anywhere in the world.". On 14 December 2008 Charlton was awarded the prestigious BBC Sports Personality of the Year Lifetime Achievement Award.
On 2 March 2009, Charlton was given the freedom of the city of Manchester, stating "I'm just so proud, it's fantastic. It's a great city. I have always been very proud of it."
Charlton is involved in a number of charitable activities including fund raising for cancer hospitals,. Charlton became involved in the cause of land mine clearance after visits to Bosnia and Cambodia and supports the Mines Advisory Group as well as founding his own charity Find a Better Way which funds research in to improved civilian landmine clearance.
Tranmere enthusiasts Half Man Half Biscuit refer to Bobby in their song God Gave Us Life, from the album Back in the DHSS.
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