Bob Monkhouse - Posthumous Advertisement

Posthumous Advertisement

On 12 June 2007, Monkhouse posthumously appeared on a British TV advertisement promoting awareness of prostate cancer for Male Cancer Awareness Week. Using computer animation techniques, Monkhouse was seen in a graveyard next to his own grave (though in reality he was cremated) talking about the disease seriously, interspersed with humorous asides to another camera ("What killed me kills one man per hour in Britain. That's even more than my wife's cooking."). He ended by saying, "As a comedian, I've died many deaths. Prostate cancer, I don't recommend. I'd have paid good money to stay out of here. What's it worth to you?" before walking away from his grave and disappearing. The advertisement was made with the support of Monkhouse's family and supported by poster campaigns, including award-winning panels displayed in London Underground trains. Money raised went to the Prostate Cancer Research Foundation.

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