Pioneering Children's Television
Network television programs began shortly after the end of the war. Howdy Doody, an early show which premiered in 1947 on NBC, was one of the first. Debuting on January 3, 1948, Keeshan played "Clarabell the Clown", a silent Auguste clown who communicated by honking several horns attached to a belt around his waist. One horn meant "yes"; another meant "no". Clarabell often sprayed Buffalo Bob Smith with a seltzer bottle and played practical jokes. Keeshan gave up the role in 1952, and was replaced.
By September 21, 1953, Keeshan was back on the air on WABC-TV (New York City), in a new children’s show, Time for Fun. He played Corny the Clown, and this time he spoke. Later that same year, in addition to Time for Fun, Keeshan began Tinker's Workshop, a program aimed at preschoolers, with him playing the grandfather-like Tinker.
Developing ideas from Tinker's Workshop, Keeshan and his long-time friend Jack Miller submitted the concept of Captain Kangaroo to the CBS network, which was looking for innovative approaches to children's television programming. CBS approved the show, and Keeshan starred as the title character when it premiered on CBS on October 3, 1955. Keeshan described his character as based on "the warm relationship between grandparents and children." The show was an immediate success, and he served as its host for nearly three decades.
Recurring characters included his sidekick (and fan favorite) Mr. Green Jeans (played by Hugh "Lumpy" Brannum) and puppets such as "Bunny Rabbit" and "Mr. Moose".
The New York Times commented: "Captain Kangaroo, a round-faced, pleasant, mustachioed man possessed of an unshakable calm ... was one of the most enduring characters television ever produced."
Keeshan also had a Saturday morning show called Mister Mayor during the 1964–65 season. Keeshan, in his role as the central character in both Captain Kangaroo and Mister Mayor, heavily promoted the products of the Schwinn Bicycle Co., a sponsor, directly on-air to his audience. By 1972, Keeshan had introduced another character on Captain Kangaroo to recommend Schwinn products, Mr. Schwinn Dealer, due to the Federal Trade Commission ruling against children's show hosts directly endorsing their sponsor's products during their programs after 1969.
Read more about this topic: Bob Keeshan
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