Blue Ox is an energy drink brand that was produced by the Blue Ox Company of Austria. It was introduced in 2002 to compete with Red Bull. The beverage was discontinued in 2005 due to poor sales and distribution. It came packaged in 8.4 fl oz (250 mL) and 16 fl oz (473 mL) cans.
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“The traveller who has gone to Italy to study the tactile values of Giotto, or the corruption of the Papacy, may return remembering nothing but the blue sky and the men and women who live under it.”
—E.M. (Edward Morgan)
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